Website Analytics

Analytics is the process of measuring and reporting the activity on a website - it allows us to optimize your Internet marketing campaigns. This mission-critical technology has its own vocabulary with specific meanings. This is not the web server logs which tell you how many hits at the end of the month. 

	We install and configure Analytics to measure Internet marketing campaigns.		We can install and configure many website analytics technologies including; WebSideStory, WebTrends and Google Analytics.		We review this information, interpret it, and provide direction to optimize our efforts.		We do it all, you collaborate at the highest level.

Benefits Of Using Internet Honey

Your relationship with Internet Honey will have open discussions about what's working, what's not, what to change and why. 

Actionable Feedback

"Actionable Feedback" refers to the reports used to optimize Internet marketing campaigns. Information that doesn't allow us to optimize our efforts is useless. The standard web server log report typically does not provide all the information we need - they do, however, cure insomnia quite effectively. We use real-time analytics as actionable feedback to determine whether we should change the website marketing efforts, the website content, or both.

Q²

The first "Q" variable we measure is Quantity. We measure raw traffic numbers from various Internet marketing mediums (search, email, links, affiliates) to determine effective advertising spend. The second "Q" is Quality. We measure what the traffic does on the website. Putting the two together gives us the complete picture, or Q².  New media gives you more measurement than other media.

Do you know this formula?

		[ T * ScV ] * ROAS
EV	=
		CPC

It's the formula for measuring your website marketing's experience performance. Analytics helps us measure it. It helps us track individual marketing campaigns.

We use Google Analytics for many reasons.

1. It's Free
2. It measures the traffic Quantity
3. It measures the traffic Quality
4. It's Free
   

We can install Google Analytics on your website for a low cost and start measuring performance.

Analytics Report Sample

Keyword Performance Report Sample