Baselines and Optimization for 2010
You can't improve unless you measure. You measure with something to measure against. Seems logical, right? Currently, we are measuring and developi
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Colorado Springs CVB Presentation
Burrell recently spoke at the Colorado Springs CVB member luncheon. In collaboration with CVB staff they covered Social Media. Get the Powerpoint presentation here >> cscvb.socialnetwork
Baselines and Optimization for 2010
You can't improve unless you measure. You measure with something to measure against. Seems logical, right? Currently, we are measuring and developing baselines for your account. What's my email Open Rate? Click Through Rate? Retention Rate? These are important pieces of information that will h
What Europe Can Teach Us About Tourism
Europe has had a tourism industry forever. Some of the early tourists were called Vikings. That didn't go so well. Unless you're a Viking. Today, tourism is a critical component of Europe's economy. I recently visited London, Paris and Rome. And the tourism product in these cities is significant. Bu
Colorado Springs CVB Presentation
Burrell recently spoke at the Colorado Springs CVB member luncheon. In collaboration with CVB staff they covered Social Media. Get the Powerpoint pres
What Europe Can Teach Us About Tourism
Europe has had a tourism industry forever. Some of the early tourists were called Vikings. That didn't go so well. Unless you're a Viking. Today, tour
Annotations in Google Analytics
You can put notes and comments on Google Analytics data. It has to be data that is shown over time. So, it needs to be a graph that shows numbers that
2010 Travel Prediction.
US Travel Association has predicted 2010 travel (personal trips) will be over 2009. Here's the Forecast Summary.
Think. Execute. Measure Gets Patented.
fter quite some time in the United States Patent Office, our patent was approved. It can be seen here: http://tess2.uspto.gov/bin/showfield?f=doc&
R. A. passes the Google IQ Test
Google Analytics is the industry leader for measurement in the Tourism industry. So, it's importance to marketing can't be understated. Internet Honey
10,000,000 Emails Delivered
And we did it without spamming anyone. Since we've been collecting interest-based opt-in emails we've been delivering quality emails. Although most of
Twitter Account Design
Twitter accounts allow some customization. It allows the color scheme and the background graphic. Here are some thoughts on how to maximize both of th
Google Analytics Intelligence
Google Analytics has a new feature called Intelligence. It's an important new feature and we'd like to tell you how we plan to use it to improve the m
Twitter Lists
140 characters to express a single statement, and it is within these 140 characters that one can share their outings, market their company, and engage
Mobile Measurement
As mobile websites become part of the accepted product for clients, the issue of measurement come up. Of course, we start thinking measurement immedia
Demographics on Social Networks and Twitter
So often we are asked about the value of social media marketing. As you may have seen in my last post to The Hive, the qualification of reach is impor
Google Analytics in Salesforce CRM
The Winter 2009 release has added a feature for integration of Salesforce and Google Analytics. This only applies to force.com sites. And it's importa
Email Design: Images or Text??
I get this question quite a bit, what is the best email design format - images or text? If you haven't struggled with it before, here's the rub. About