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A Banner Ad is very similar to a traditional print ad, the difference is, a Banner Ad will directly bring traffic to your website through a website link within the ad. |
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Banner Ads are another way to introduce your message to potential new customers. |
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We craft the message for the Banner Ad, and either direct your creative team in the design, or design the Banner Ad for you. |
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We then take the completed banner ad and place it on websites to reach your target market. |
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How Banner Ads work
Banner Ad campaigns can be run in two different ways; cost per thousand impressions, CPM, or cost per click, CPC. Because we have relationships with the Banner Ad networks, we can negotiate lower CPM and CPC rates for your ads.
Expertise
Our Principals have experience in creating and placing banner ads campaigns which result in new visitors and sales conversions on your website. We are partnered with two of the largest Banner Ad networks in the country, and have the ability to place banner advertising on more than 20,000 websites in a variety of industries and subject matter.
Performance Measurement
We can measure the results of our Banner Ad campaign in the same way we can measure the effectiveness of our Search Engine Optimization and Pay-Per-Click campaigns. We use high powered analytics programs to both track the traffic produced and conversions from the Banner Ad campaigns. With this feedback, we undergo an ongoing process of optimization of the Banner Ads. We are able to rotate through sites in which the campaign is displayed and also change creative to meet the actions the visitors are taking.
The Benefits Of Using Internet Honey
We take the guess work out of banner advertising. Because of our expertise and experience, we know what websites will work best for you, and if we do not, we have the tools to seek out the suitable websites. We can also negotiate a better rate and help you make the most of your advertising budget. We can help you to craft Banner Ad campaigns for success.
